The Set of Principles Adopted by Large Advertising Agencies to Improve

question 32

Multiple Choice

The set of principles adopted by large advertising agencies to improve preparation and testing of ads is referred to as:

• A)Positioning Advertising Copy Testing (PACT)
• B)Post-Advertising Commercial Testing (PACT)
• C)Promotional Advertising Content Testing (PACT)
• D)Pre-Advertising Commercial Testing (PACT)
• E)Principles of Advertising Consumer Testing (PACT)

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Definitions:

Myelin

A fatty substance that forms a sheath around the axons of neurons, increasing the speed at which impulses propagate.

Receive

To accept or take into one's possession something that is given, presented, or transmitted.

Send

The act of causing something to go or be taken from one place or person to another, especially in the context of communication or transportation.

Oligodendrocytes

Oligodendrocytes are a type of glial cell in the central nervous system responsible for producing myelin, a substance that insulates nerve cell axons to improve the speed and efficiency of electrical impulse conduction.