A Way to Gather Consumers' Opinions of Concepts Is _____

question 37

Multiple Choice

A way to gather consumers' opinions of concepts is _____, where consumers in shopping centers are approached and asked to evaluate rough ads via questionnaires, rating scales, and/or rankings.

• A)laboratory testing
• B)Delphi groups
• C)focus groups
• D)mall intercepts
• E)consumer juries

---

Definitions:

Retina

The light-sensitive layer of tissue at the back of the inner eye which converts light into neural signals sent to the brain.

Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision and function best in relatively bright light.

Color Vision

The ability of the eye to distinguish objects based on the wavelengths of the light they reflect or emit.

Depth Perception

The ability to perceive the world in three dimensions (3D) and to judge the distance of objects.