Sometimes Participants Rate an Ad Good on All Characteristics Because

question 30

Multiple Choice

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses.This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

• A)halo
• B)recency
• C)stimulus-response
• D)visual option source
• E)Contextual

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Definitions:

Historical Perspective

An approach to understanding and analyzing events or subjects based on their development over time.

Just-In-Time (JIT) System

A production strategy that strives to improve a business's return on investment by reducing in-process inventory and associated carrying costs through the timely creation or acquisition of materials.

Production Workers

Production workers are employees involved in the manufacturing process, directly contributing to the creation of products through tasks such as assembly, machining, and inspection.

Lean Business Model

A strategy focused on creating value for customers with minimal waste and resources, emphasizing flexibility and efficiency.