Good Tests of Advertising Effectiveness Must Address the Nine Principles

question 14

Multiple Choice

Good tests of advertising effectiveness must address the nine principles established by Positioning Advertising Copy Testing (PACT) . One of the easiest ways to accomplish this is by following a decision sequence model. The first step in the model is to:

• A)understand the appropriate research.
• B)create a model that uses multiple measures.
• C)establish communication objectives.
• D)decide whether to use pretests or posttests.
• E)develop a consumer response model.

---

Definitions:

Liabilities With Priority

Financial obligations that are paid before other liabilities in the event of a liquidation or bankruptcy.

Net Realizable Value

The estimated selling price in the ordinary course of business minus any costs of completion, transportation, and selling expenses.

Statement Of Financial Affairs

The Statement of Financial Affairs is a comprehensive report detailing the financial transactions and condition of an individual or organization, often used in bankruptcy proceedings.

Cash

Liquid assets held by an entity that are readily available for use in transactions or to pay off debts.