According to Thomas

question 36

Multiple Choice

According to Thomas. L. Harris, public relations activities that are designed to support marketing objectives are known as:

• A)service marketing communications.
• B)public administration functions.
• C)marketing public relations functions.
• D)public activity networking.
• E)marketing system functions.

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Definitions:

Fixed Costs

Costs that remain constant regardless of production or sales volumes, including rent, salaries, and insurance costs.

Operating Leverage

A measure of how a company's operating income responds to a change in sales volume, indicating the proportion of fixed versus variable costs.

Variable Costs

Expenses that vary based on the amount of products or services a company generates.

Break-Even Number

The quantity of products or services a business needs to sell to cover its costs, without making a profit or a loss.