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The Management of a Multinational Firm Sends Copies of an Article

question 72

Multiple Choice

The management of a multinational firm sends copies of an article to several different European newspapers announcing its decision to start operations in Spain.Which public relations tool is being employed by the company?


Definitions:

Commercial

Relating to or engaged in commerce; intended for or pertaining to the selling and buying of goods and services.

Source Credibility

The perceived trustworthiness, expertise, and reliability of the source of information.

National Crime Statistics

Data collected and analyzed at the national level that provides information on the incidence, types, and trends of crimes committed in a country.

Researcher

A person engaged in the systematic investigation into and study of materials, sources, etc., to establish facts and reach new conclusions.

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