According to Mark Weiner, Which of the Following Is a Common

question 76

Multiple Choice

According to Mark Weiner, which of the following is a common method used for measuring the effectiveness of public relations activities?

• A)number of customer complaints
• B)public opinion and surveys
• C)sales measures
• D)computer simulations
• E)trend analyses

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Definitions:

Economic Theories

The body of knowledge concerning the production, consumption, and transfer of wealth, formulated as models and principles that aim to explain economic behaviors and predict outcomes.

Power Distribution

The way in which authority, influence, and resources are allocated and exercised within an organization or society.

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, especially for developing the cultural dimensions theory, which identifies how cultures differ across countries.

Cultural Dimensions

Theoretical concepts developed to describe the effects of a society's culture on the values of its members, and how these values relate to behavior.