An Ad for Bingley Tableware Proudly Claims That Its Line

question 37

Multiple Choice

An ad for Bingley Tableware proudly claims that its line of dinner plates and dishes is inspired by and similar to a popular film star's designer wedding china. The ad shows a happy bride and groom sitting at their wedding table, which is laid with Bingley china. This is an example of:

• A)cause-related advertising.
• B)advocacy advertising.
• C)a general positioning ad.
• D)a direct response ad.
• E)a financial support ad.

---

Definitions:

Retail Atmospherics

The use of physical elements in a retail space to influence consumers' mood, behavior, and perceptions to enhance shopping experience.

Sensory-based Stimuli

Stimuli that are specifically designed to engage one or more of the senses (vision, hearing, taste, smell, and touch), often used in marketing and user experience design to influence behavior and perception.

Shopping Enjoyment

The pleasure or satisfaction derived from the experience of shopping, which can influence consumers' purchasing behaviors and preferences.

Artificial Intelligence

The simulation of human intelligence processes by machines, especially computer systems, including learning, reasoning, and self-correction.