What Type of Advertising Is Being Used When a Large

question 128

Multiple Choice

What type of advertising is being used when a large corporation sponsors a college bowl game?

• A)advocacy advertising
• B)image advertising
• C)issue advertising
• D)cause-related advertising
• E)advertorial marketing

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Definitions:

Negotiate

The process of discussing something with one or more people in order to reach an agreement or settle differences.

Alternative Payees

Refers to the option within certain financial instruments or payment arrangements to designate a different recipient than the original one specified.

Endorsee

One who receives an endorsement.

Endorsement

is the act of endorsing, which can include a signature or instruction written on the back of a negotiable instrument, or a public expression of support.