A Major Reason for Decrease in Sales Promotion Is That

question 105

True/False

A major reason for decrease in sales promotion is that customers have become less brand loyal.

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Definitions:

Factory Overhead

Refers to all the indirect manufacturing costs, such as utilities and rent for the production facilities, which are not directly tied to individual products.

Total Product Cost

The full cost incurred to manufacture or acquire a product, including material, labor, and overhead expenses, up to the point of sale.

Materials Cost

The expense incurred for materials that are used in the production of goods or services.

Direct Labor Costs

Direct labor costs are the wages paid to employees who are directly involved in the production of goods or services.