How Has the View of Sales Promotions Changed During the Past

question 64

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A)Sales promotions are now considered an essential part of an organization's branding strategies.
• B)Sales promotion tactics are now developed before the branding strategy is determined.
• C)Sales promotions are now believed to be an ineffective tool for creating brand image.
• D)Creatives have become more sophisticated, and this sophistication has led to a decline in their dependence on sales promotion.
• E)Sales promotion techniques are increasingly being considered as "obsolete."

Identify the characteristics of a knowledge worker.

Understand the concept of globalization and its effects on business competition and operations.

Clarify the meanings of prejudice and discrimination and their impact on workplace dynamics.

Recognize the importance of ethics, integrity, and ethical leadership in organizations.

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Definitions:

Sociological Model

A framework for understanding social behaviors, structures, and patterns within a society.

Revolutionary

Related to or involving dramatic and wide-reaching change, especially in social or political structures.

Digital Communications

The transmission of information through digital channels or devices, including the internet, mobile phones, and social media platforms.

Discontinuous Innovation

Refers to breakthrough advancements that significantly change the market dynamic or consumer behavior, introducing a new category of products or services.