How Are Marketers Responding to the Decline of Consumers' Attention

question 73

Multiple Choice

How are marketers responding to the decline of consumers' attention to mass-media advertising?

• A)They are using more media monitoring services to make event sponsorship more successful.
• B)They are using more traditional mass-media-based advertising.
• C)They are using more sales promotions.
• D)They are employing clipping services to determine the effectiveness of their press releases.
• E)They are spending more money on television ads.

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