Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 68

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making.Which of the following would best support a marketer in producing a quick and easily measurable jump in sales?

• A)mass-media advertising
• B)a strategy that enhances the advertising carryover effect
• C)sales promotions such as coupons and price discounts
• D)bait-and-switch marketing techniques
• E)out-of-home advertising media

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Definitions:

Heroin

An opioid drug derived from morphine, highly addictive and illegal, used recreationally for its euphoric effects.

Methadone

Opioid that is less potent and longer-lasting than heroin; taken by heroin users to decrease their cravings and help them cope with negative withdrawal symptoms.

Disease Model

A framework that understands a disorder or illness primarily in terms of biological dysfunction or abnormality.

Alcoholics Anonymous (AA)

A worldwide fellowship program for individuals struggling with alcoholism, offering a path to sobriety through shared experiences and mutual support.