Examlex
Which of the following measures aids direct marketers in evaluating the relative effectiveness of an ad based on the number of calls generated?
Innovation
Innovation involves the introduction of something new, such as an idea, method, or device, aimed at improving processes, products, or services.
Diffusion
In a business context, the process by which a new idea, product, or practice spreads within an organization or society.
Diffuse or Die
A principle suggesting that spreading out or disseminating information, innovation, or individuals is critical for survival or success.
Richard Walton
A prominent figure in the field of industrial relations and organizational behavior, known for his innovative work on workplace conflict resolution methods.
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