Which of the Following Media Has Lower Cost and Convenience

question 85

Multiple Choice

Which of the following media has lower cost and convenience that has raised concerns among traditional direct-mail marketers but at the same time created better opportunities?

• A)television
• B)radio
• C)Internet
• D)outdoor advertising
• E)transit advertising

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Definitions:

Taste Buds

Sensory organs located on the tongue that allow taste perception through the detection of chemical molecules from food.

Papillae

Small, nipple-like structures on the tongue where taste buds are located, responsible for the sense of taste.

Flavor

A combination of taste and smell perceptions when a substance in the mouth reacts chemically with taste receptor cells located on taste buds.

Taste

One of the five senses that perceives flavor or substances, primarily through sensory organs in the tongue.