Which of the Following Statements Is True of the Use

question 55

Multiple Choice

Which of the following statements is true of the use of broadcast media by the direct-marketing industry?

• A)Direct marketing in the broadcast industry does not use support advertising.
• B)The majority of direct-marketing broadcast advertising occurs through radio as opposed to TV.
• C)The use of broadcast media by the direct-marketing industry has witnessed a decline in the recent years.
• D)The two-step approach to direct marketing is common on the radio, particularly with local companies.
• E)When a toll-free number is included in a direct-response ad, it is called support advertising.