_____ Is a Simple Formula That Is Used to Assist

question 72

Multiple Choice

_____ is a simple formula that is used to assist marketers in determining the dollar value associated with a long-term relationship with a customer, thus evaluating his or her worth.

• A) Cost per thousand
• B) Consumer worth evaluation
• C) Customer lifetime value
• D) Customer profitability estimation
• E) Breakeven point

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Definitions:

Enzymes

Biological molecules that significantly speed up the rate of virtually all of the chemical reactions that take place within cells.

Hormones

Chemical messengers produced by the endocrine glands in the body, which travel through the bloodstream to target organs to regulate physiology and behavior.

Myelin sheath

A fatty layer that encases the axons of some neurons, which helps increase the speed at which information can travel along the nerve cells.

Electrically charged atoms

Atoms that have gained or lost electrons, resulting in a positive or negative electrical charge, known as ions.