A Research Study Concluded That Approximately Two-Thirds of All Consumers

question 31

Multiple Choice

A research study concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping.Given this fact, which of the following media should be most effective in influencing consumer decisions?

• A)nationally televised ads
• B)in-store media
• C)local newspaper coupon supplements
• D)parking meter advertisements
• E)Billboards

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Definitions:

Sales Discounts

Reductions granted on the selling price of goods or services to encourage prompt payment by the customer.

Cash Collection

The process of gathering and managing payments received from customers.

Discount Period

The period between the issuance of a bill, note, or bond and its maturity date, during which it may be purchased at a reduced price to yield interest upon redemption at full price.

Receivables Turnover Ratio

A financial metric that measures how efficiently a company collects its outstanding receivables over a period, calculated as sales divided by average accounts receivable.