A Disadvantage of Transit Advertising Is Its Inability to Provide

question 35

True/False

A disadvantage of transit advertising is its inability to provide exposure to a large number of people.

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Definitions:

Remote Associates Test

A creativity test that measures the ability to see relationships between seemingly unrelated words and to generate a word that is linked to all three.

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions, emphasizing spontaneity and non-linear approaches.

Heuristic

A rule of thumb that is derived from experience and used in decision making and problem solving, even though there is no guarantee of its accuracy or usefulness.

Insightful

Having or showing an accurate and deep understanding; perceptive.