There Has Been a Renewed Interest in Transit Advertising Over

question 2

Multiple Choice

There has been a renewed interest in transit advertising over the last few years due to:

• A)the increased number of women in the work force.
• B)the development of Internet advertising.
• C)the ban on billboard advertisements for cigarettes.
• D)an increase in the number of consumers who are over 60.
• E)a change in entertainment venues.

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Definitions:

Confidence interval

A gamut of numbers, produced from sample statistics, believed to enfold the covert value of a population parameter.

Sample standard deviation

A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.

True average age

The actual mean age of all individuals in a specified group or population.

Defective parts

Components or units that fail to meet the quality standards or specifications.