As a Part of Its Corporate Strategy Helios Inc

question 68

Multiple Choice

As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage. In this scenario, Helios is using _____.

• A)buzz marketing
• B)guerrilla marketing
• C)viral marketing
• D)promotional products marketing
• E)above-the-line media marketing

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Definitions:

Donors

Individuals or organizations that voluntarily give resources such as money, goods, or time to support a cause.

Nonprofit Charters

Legal documents that establish a nonprofit organization, outlining its purpose, governing structure, and operational guidelines.

Government Entity

An organization or agency that is part of the government sector, operating under legal and regulatory frameworks to perform public purposes.

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A large human settlement, typically with extensive systems for housing, transportation, sanitation, utilities, land use, and communication.