Which of the Following Statements Is True of Measurement in Promotional

question 92

Multiple Choice

Which of the following statements is true of measurement in promotional products marketing?

• A)Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B)Response to direct-mail advertising that includes promotional products marketing is typically used as a measure of all support media.
• C)Q-score is used as a measurement tool for promotional products marketing.
• D)Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
• E)There is no established ongoing audience measurement system for promotional products marketing.

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