Using Multiple Ads in the Same Issue

question 21

Multiple Choice

Using multiple ads in the same issue:

• A)is relatively less expensive than ink-jet imaging.
• B)is considered to be an inefficient way to build frequency.
• C)is referred to as the process of selective binding.
• D)is the most popular method for obtaining greater reach.
• E)is known as split running.

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Definitions:

Maslow's Love/Belongingness

A concept from Maslow's hierarchy of needs that emphasizes the human need for interpersonal relationships, feeling loved, and belonging to a group.

ERG Theory

A theory on human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth.

Existence Needs

Refers to the basic physiological and safety needs of individuals, such as food, water, shelter, and security.

Growth Needs

Psychological desires that drive individuals to seek challenges, self-improvement, and personal development.