Which of the Following Statements About the Geographic Selectivity Offered

question 119

Multiple Choice

Which of the following statements about the geographic selectivity offered by newspapers is true?

• A)Newspapers offer less geographic selectivity than most other media.
• B)Newspapers in large cities provide very little geographic selectivity to advertisers.
• C)Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions.
• D)Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers.
• E)Newspapers offer advertisers more geographic selectivity than direct mail.

---

Definitions:

Present Value

The present value of a future amount of money or series of cash flows, calculated using a particular rate of return.

Future Value

The value of an asset or amount of money at a specific date in the future, adjusted for factors like interest or inflation.

Market Rate

The interest rate available to most borrowers in the financial market, applied to loans or savings products.

Expected Profit

The forecasted or anticipated earnings from an investment or business activity, considering potential risks and returns.