Which of the Following Statements About Newspapers as an Advertising

question 41

Multiple Choice

Which of the following statements about newspapers as an advertising medium is true?

• A)They do not suffer from clutter as most national newspapers have dedicated advertising sections.
• B)They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads.
• C)Unlike magazines, they are generally easier to reproduce.
• D)Advertisers are required to use large space buys or color to counteract clutter.
• E)Creative options in newspapers are extensive due to the simple black-and-white layout.

Recognize the effects of small changes in productivity growth rates over time.

Understand the implication of labor productivity growth on real GDP per capita.

Analyze the role of technological change in economic development and worker displacement.

Understand the relationship between sales growth and inventory requirements.

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