Which of the Following Is True of TCPM

question 129

Multiple Choice

Which of the following is true of TCPM?

• A)It calculates CPMs based on the target audience.
• B)It calculates longevity of magazine circulations.
• C)It calculates BDIs based on overall audience.
• D)It calculates CPMs based on the overall audience.
• E)It calculates the cost of using one unit of time.

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Definitions:

Bank Holiday

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Coolidge and Hoover

Refers to Calvin Coolidge and Herbert Hoover, two U.S. Presidents known for their policies during the 1920s and the onset of the Great Depression, respectively.

Dust Bowl

A period of severe dust storms that greatly damaged the ecology and agriculture of the US and Canadian prairies during the 1930s, causing widespread economic hardship among farmers.

Anti-Lynching Laws

Legislation intended to prevent lynching, a form of violent, extrajudicial punishment typically motivated by racial prejudice, though historically such laws have been difficult to enforce.