The Category Development Index Is Similar to the Brand Development

question 66

Multiple Choice

The category development index is similar to the brand development index (BDI) except that it:

• A)uses information about a product category.
• B)categorizes consumers according to their demographic characteristics.
• C)is concerned with companies and not with products.
• D)is tied to an economic index.
• E)categorizes consumers according to their psychographic characteristics.

---

Definitions:

Home-Grown Laws

Legislation or regulations uniquely developed and applied within a specific country or jurisdiction, reflecting local customs or needs.

Delivery

The process of transporting goods from one place to another, or the act of handing over property or documents.

Warranty

A guarantee provided by a manufacturer or seller concerning the condition of a product, often promising repair or replacement in specific circumstances.

Defect in Manufacture

A flaw or error in the manufacturing process that results in a product being unsafe or failing to meet intended standards.