If an Ad Is Placed on Two TV Shows, the Total

question 2

Multiple Choice

If an ad is placed on two TV shows, the total number of people exposed only once is referred to as _____.

• A)coverage
• B)unduplicated reach
• C)duplicated reach
• D)frequency
• E)program rating

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Definitions:

Liquidation Process

The formal process of winding up a company's operations, selling its assets, and using the proceeds to pay off creditors before ceasing operations.

Sole Proprietorship

A business owned and operated by one individual, where there is no legal distinction between the owner and the business entity.

Incorporated

The process of legally declaring a business entity as a corporation, providing its owners with benefits such as limited liability.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services provided on credit.