The Primary Objective of _______________ Is to Time Promotional Efforts

question 41

Multiple Choice

The primary objective of _______________ is to time promotional efforts so that they will coincide with the highest potential buying times.

• A)scheduling
• B)reach
• C)frequency
• D)mood
• E)budgeting

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a particular behavior increases the likelihood of that behavior being repeated.

Proximate Cause

The direct or immediate cause of an event or outcome, as opposed to more distant or ultimate causes.

Innate Behavior

Behaviors that are hardwired into an organism's biology and that an organism performs correctly the first time in response to a stimulus, without prior experience or learning.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.