A Marketer of Running Shoes Wants to Use a Cost-Effective

question 30

Multiple Choice

A marketer of running shoes wants to use a cost-effective method to reach its potential buyers with minimum waste coverage.The marketer should use a medium that

• A)has coverage of the overall audience.
• B)reaches more potential receivers even though it has a high cost per thousand.
• C)has a low cost per thousand.
• D)has high absolute and low relative costs for advertising and promoting the product.
• E)has a high pass-along rate.

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Definitions:

Free-Rider Problem

A situation in which individuals consume a resource or service without contributing to its cost, commonly occurring in the provision of public goods.

Noise Pollution

Unwanted or harmful outdoor sound created by human activities, such as transportation, industrial processes, and construction.

Technological Improvements

Innovations and advancements in technology that enhance productivity, efficiency, and capacity in production processes.

Market Failure

A situation in which the allocation of goods and services by a free market is not efficient, leading to a loss of economic value.