Subway Restaurant's "Five-Dollar Foot-Long" Catchy Song, or _____________, Has Been

question 9

Multiple Choice

Subway Restaurant's "Five-dollar foot-long" catchy song, or _____________, has been an integral part of one of the most effective promotional campaigns ever developed in the fast-food industry.

• A)jingle
• B)script
• C)storyboard
• D)layout
• E)animatic

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Definitions:

Standpoint Theory

A perspective that argues the knowledge and perspectives of individuals are shaped by their social positions and experiences.

Attribution Theory

A theory that describes how individuals explain causes of behaviors and events, attributing them either to internal dispositions or external situations.

Indirect

A manner of communication in which messages are not expressed plainly or directly, requiring interpretation of context or underlying meaning.

Direct

A straightforward and honest way of communicating that conveys messages clearly and without ambiguity.