Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

question 71

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

• A)feature
• B)news
• C)price
• D)product popularity
• E)competitive advantage

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Definitions:

Taxable Income

Income subject to tax, after deductions and exemptions, according to the laws of the tax system.

Progressive Income Tax

A taxing mechanism in which the tax rate increases as the taxable amount or income increases, placing a higher burden on those who earn more.

Average Tax Rate

The ratio of the total amount of taxes paid to the taxpayer's total income, representing the percentage of income paid in taxes.

Marginal Tax Rate

The tax rate applied to the last dollar of income, representing the percentage of tax paid on any additional dollar of income.