An Ad for Novell Solutions Targeting Businesspeople Used the Headline

question 50

Multiple Choice

An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face.Which of the following execution techniques has been used in this ad?

• A)problem-solution execution
• B)slice-of-death advertising
• C)slice-of-life advertising
• D)reminder execution
• E)informational advertising

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Definitions:

Output

The amount of products or services produced by a company, industry, or economic system.

Total Fixed Cost

The sum of all costs that do not change with output level, including rent, salaries, and insurance.

Short Run

A period in economic analysis during which at least one input, such as plant size or capital, is fixed, limiting the ability to adjust to demand changes.

Long Run

A period in which all factors of production and costs are variable, allowing for full adjustment to changes in the economic environment.