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John O'Toole describes the _____ as "that flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."
Snapchat Posts
Messages, videos, or pictures shared on the Snapchat platform, often viewable for a limited time.
Social Networks
Online platforms that allow users to build interpersonal relationships, share interests, activities, backgrounds, or real-life connections.
LinkedIn Page
A public profile on LinkedIn, the professional networking site, dedicated to businesses, organizations, or public figures to share updates, insights, and engage with followers.
Information Technologies
The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.
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