Which of the Following Is True of the Concept of the Unique

question 63

Multiple Choice

Which of the following is true of the concept of the unique selling proposition (USP) ?

• A)USP usually mirrors the concept of bait-and-switch advertising.
• B)The concept states that a product's attribute claim must be excluded from advertising.
• C)The concept of USP is applicable only for B2B advertising.
• D)USP must be emphasized through repetitive advertising.
• E)The concept of USP must be used only for C2C advertising.

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Definitions:

Higher Inflation

A situation where the rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling, is greater than what is deemed normal or acceptable.

Canadian Dollar

The official currency of Canada, often symbolized as CAD or simply $ when discussing Canadian funds.

U.S. Dollar

The recognized money of the United States, extensively utilized as a standard and reserve currency globally.

Currency Depreciation

A decrease in the value of one currency relative to another currency in the foreign exchange market.