When BMW Communicates That Its Car Is "The Ultimate Driving

question 36

Multiple Choice

When BMW communicates that its car is "the ultimate driving machine," which transcends and helps differentiate its entire product line, it is using the concept of _________________ as a basis for advertising strategy.

• A)positioning
• B)inherent drama
• C)image
• D)sustainable competitive advantage
• E)unique selling proposition

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Definitions:

Sales Promotions

Marketing activities that aim to boost sales and attract customers by offering limited-time incentives.

Trade Advertising

Advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.

Recycled Plastic

Plastic material that has been collected, processed, and reformed into new products, reducing the need for virgin raw materials and minimizing environmental impact.

Retail Supermarkets

Large stores offering a wide variety of goods, primarily food and everyday essentials, in a self-service format.