Which of the Following Problems Is a Manager Most Likely

question 17

Multiple Choice

Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short, often immeasurable, time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing-mix variable other than price and promotion.
• D)No internal-environmental variables have any significant influence on sales results.
• E)Sales are generally not considered a good indicator for an IMC program.

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Definitions:

Moral Component

Aspects of behavior, thought, and emotion concerning ethics, values, and principles of right and wrong.

Psychodynamic Theories

A group of theories in psychology that emphasize the influence of the unconscious mind on behavior and are based on the ideas of Sigmund Freud.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Psychoanalytic Theory

A theory of personality development and the workings of the mind proposed by Sigmund Freud that emphasizes unconscious processes and childhood experiences.