While Moving from the Base to the Top of the Communication

question 67

Multiple Choice

While moving from the base to the top of the communication effects pyramid, which of the following comes just before trial of a product?

• A)knowledge
• B)preference
• C)repurchase
• D)awareness
• E)comprehension

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Definitions:

Fair Market Value

The estimated price at which an asset would change hands between a willing buyer and seller, both having reasonable knowledge of the relevant facts, in an arm's length transaction.

Growth Firms

Companies that are expected to grow at an above-average rate compared to other businesses in the market.

Regular Dividends

Regular dividends are distributions of profit that a company decides to share with its shareholders on a recurring basis, typically quarterly or annually.

Stockholders' Equity

The remaining value of a corporation's assets after all liabilities have been subtracted, signifying the shareholders' ownership stake.