Jeremiah Asked His Team to Determine What Communications Tasks Needed

question 53

Multiple Choice

Jeremiah asked his team to determine what communications tasks needed to be done and what communications functions should be used, and to what extent. He was asking his team to use a(n) ___________________________ approach to IMC.

• A)zero-based communications planning
• B)outside-in planning
• C)inside-out planning
• D)spiral planning
• E)social consumer planning

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Definitions:

Cost

The amount of money or resources expended to gain an object or service.

Ethical

Pertaining to morals, principles of right and wrong, and the conduct that is considered correct.

Short-term Investment

Investments that are made with the intention of converting them into cash within a short period, typically within a year.

Takeover Bid

An offer made by an entity to acquire a controlling interest in another company.