DAGMAR MOD II Was Developed to Alleviate Problems With

question 73

Multiple Choice

DAGMAR MOD II was developed to alleviate problems with:

• A)the response hierarchy used in the original DAGMAR model.
• B)the costs of using DAGMAR.
• C)the fact that DAGMAR ignores sales results.
• D)setting benchmark measures.
• E)creating measurable communications objectives.

---

Definitions:

Merit Pay

Pay increases awarded in proportion to performance contributions.

Equality Principle

The ethical or ideological principle that individuals should be treated equally, with the same rights, opportunities, and respect, regardless of their differences.

Equal Employment Opportunity

A policy that ensures all individuals have an equal chance for employment, regardless of race, color, religion, sex, age, disability, or national origin.

Comparable Worth

The concept that jobs of equal value to an organization should receive equal pay, regardless of the job holders' gender, race, or other unrelated factors.