We Know That the _____ Method of Budgeting Is Being

question 78

Multiple Choice

We know that the _____ method of budgeting is being employed when an experienced marketing manager responds to a new employee's question, "How was the ad budget established last year?" by saying, "The same way it's always been done; I just have an instinct about how much should be budgeted where."

• A)arbitrary allocation
• B)percentage of sales
• C)contribution margin
• D)return on investment
• E)competitive parity

---

Definitions:

Indirect Strategy

A method of achieving a goal or conveying a message in a non-direct way, often involving subtle hints or maneuvers instead of straightforward actions or communication.

Grave-Dressing

The narratives or explanations people use to rationalize the end of a relationship or significant event.

Relational Dissolution

The process or period of breaking down or ending a relationship, typically involving emotional, physical, and social separation.

Public Story

A narrative crafted for or shared in a public domain, often influencing public perception or community identity.