Which of the Following Is an Advantage of the Competitive

question 119

Multiple Choice

Which of the following is an advantage of the competitive parity method?

• A)It makes use of the buildup approach to establishment of promotional budgets.
• B)It leads to stability in the marketplace by minimizing marketing warfare.
• C)It is based on the fact that advertising and promotions are designed to accomplish specific objectives by addressing certain problems and opportunities.
• D)It gives due recognition to the contributions of creative executions and/or media allocations.
• E)Under this method, the budget is driven by the objectives to be attained.

---

Definitions:

Speech Sounds

The distinct units of sound, such as phonemes, that are used in a language to convey meaning.

Phonemes

Minimal sound units in a language that serve to distinguish words from each other.

Morphemes

The smallest units of meaning in a language, which can be a word or a part of a word (such as a prefix).

Metalinguistic Awareness

The ability to reflect on and manipulate the structural features of spoken language, such as understanding that a sentence can be interpreted in different ways.