According to the Meaning Transfer Model Developed by Grant McCracken

question 53

Multiple Choice

According to the meaning transfer model developed by Grant McCracken, which of the following statements is true of celebrity endorsers?

• A)Credibility and attractiveness can effectively explain how and why celebrity endorsements work.
• B)Celebrity endorsers bring their meanings and images to an ad and transfer them to the product they are endorsing.
• C)The image that celebrities project to consumers is more important than their ability to attract attention.
• D)Once the first two stages of the model have been implemented, the final stage is simple and easy to achieve.
• E)Celebrities' overexposure in advertisements helps marketers achieve the desired recognition.

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Definitions:

Total Revenue

A rephrased definition: The cumulative income of a business from its sale of products or services, equivalent to the price of goods sold multiplied by the quantity sold.

Price Cut

A reduction in the selling price of products or services, typically to stimulate demand or respond to competition.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level, at a given time.

Market Share

The percentage of total sales or revenue generated by a company within a particular market relative to its competitors.