Which of the Following Types of Message Structure Should a Marketer

question 131

Multiple Choice

Which of the following types of message structure should a marketer use if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions?

• A)an open-ended message
• B)a close-ended message
• C)a primacy message
• D)a refutational appeal
• E)a fear appeal

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Definitions:

Total Factory Overhead Cost Variance

The difference between actual factory overhead expenses and the budgeted or standard costs associated with those overheads.

Direct Labor Rate Variance

The difference between the actual cost of direct labor and the expected (or standard) cost, used as a measure of performance in variance analysis.

Actual Rate

The actual interest rate or return that is earned or paid on an investment, loan, or other financial product.

Standard Rate

A predetermined or fixed cost rate that is applied uniformly across units, activities, or time for budgeting or billing purposes.