Typically, Advertisers Design Ads in Which the Visual Portion Is

question 65

Multiple Choice

Typically, advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information in order to:

• A)gain the attention of consumers.
• B)enable consumers to draw their own conclusions.
• C)reinforce the primacy effect.
• D)get consumers to engage in more simplistic processing.
• E)distract consumers from the negative aspects of the product.

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Definitions:

Thrift

The practice of saving money and spending it wisely, often associated with frugal living.

Reconstruction Finance Corporation

Federal program established in 1932 under President Herbert Hoover to loan money to banks and other institutions to help them avert bankruptcy.

Herbert Hoover

The 31st President of the United States, serving from 1929 to 1933, best known for his leadership during the early years of the Great Depression.

Smoot-Hawley Tariff

1930 act that raised tariffs to an unprecedented level and worsened the Great Depression by raising prices and discouraging foreign trade.