The Elaboration Likelihood Model (ELM) States That There Are Two

question 94

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route.Under the central route to persuasion, a message recipient is viewed as

• A)a pioneer of word-of-mouth advertising campaigns.
• B)a passive participant who relies heavily on imagery processing.
• C)a very involved participant in the communications process.
• D)having low ability to attend to and comprehend a message.
• E)likely to engage in only minor cognitive processing.

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Definitions:

Waste Products

Unwanted or unusable materials produced during or remaining after the completion of a process, including manufacturing, household, and biological processes.

Urine

Fluid secreted from the blood by the kidneys, stored in the bladder, and discharged from the body by voiding.

Creatinine

A waste product generated from muscle metabolism, whose blood levels are used to assess kidney function.

Triglycerides

A combination of glycerol and fatty acids in the blood.