Research on the Elaboration Likelihood Model (ELM) Has Shown That

question 61

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that

• A)celebrities are effective peripheral cues in a high-involvement situation.
• B)celebrity endorsers have a significant effect on brand attitudes in low-involvement situations.
• C)the quality of message arguments is likely to be very important in low-involvement situations.
• D)the quality of message claims is always less likely to be persuasive than the status of celebrity endorsers.
• E)peripheral cues are more important than detailed messages in high-involvement situations.

Understand the concepts of modality, variability, and symmetry in distributions.

Apply knowledge of distribution shapes to analyze and interpret real-world data.

Recognize the importance of cumulative percentages in interpreting frequency distributions.

Understand the American Psychological Association’s recommendations for constructing figures such as bar charts and frequency polygons.

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Definitions:

Popular

describes being liked, admired, or supported by a large number of people or within a specific group/community.

Cooperative

Involving mutual assistance and collaboration among individuals or groups towards a common goal, often characterized by shared decision-making and responsibilities.

High Conflict

Situations characterized by intense disagreement, often leading to negative emotional reactions and behaviors among those involved.

Family Function

The roles and activities performed by a family unit, including but not limited to providing economic support, ensuring the safety and emotional well-being of its members, and socialization.