Which of the Following Statements Is True About Ageism in Advertising

question 130

Multiple Choice

Which of the following statements is true about ageism in advertising?

• A)Mature people are more likely to be shown in television than print ads.
• B)Advertisers typically avoid using adults over the age of 60 and children below the age of 8.
• C)Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising.
• D)Age differences generally create disturbances in terms of encoding and channel messaging.
• E)The difference between the senders' and receivers' age can create problems in establishing common ground.

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Definitions:

Egocentric Fallacy

An erroneous belief that one’s own personal experiences and values are held by others in general.

Sexual Behavior

Actions that are related to or involve sexuality, including the expression of sexual feelings and activities.

Intellectual Ability

The capacity to think abstractly, comprehend complex ideas, learn quickly from experiences, and use reasoning and problem-solving skills.

Confidentiality

The state of keeping information secret or private, often within a professional context.