The Elaboration Likelihood Model (ELM) States That There Are Two

question 31

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route.In the case of the peripheral route to persuasion

• A)the message will more likely create favorable attitudes if the endorser in the ad is attractive and likeable.
• B)the message should contain a lot of detailed information.
• C)the receiver is actively involved in the communication process.
• D)the quality of the message claims are more important than a spokesperson, headline, pictures, or music.
• E)the message deals with high-involvement buying situations.

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Definitions:

Types of Feminism

Various ideological perspectives and movements within feminism that advocate for gender equality, each with its own focus, such as radical, liberal, and intersectional feminism.

Feminism Stand

The advocacy of women's rights on the basis of the equality of the sexes, encompassing social, political, and economic equality.

Diverse Backgrounds

Referring to a variety of cultural, ethnic, socioeconomic, educational, and experiential differences among people.

Theories About Women

Intellectual frameworks and analytical approaches designed to explain the status, roles, experiences, and perspectives of women in society.