Many of the Purchase Decisions Made by Consumers for Low-Priced

question 117

Multiple Choice

Many of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:

• A)routine response behavior.
• B)cognitive dissonance.
• C)ambivalence.
• D)high involvement.
• E)cognitive learning.

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Definitions:

Transformational

Related to a process of profound change in form, structure, or appearance, often used in contexts of transformational leadership or transformational grammar in linguistics.

Perceptual

pertaining to or involving the perception of the environment through the senses, including the process of recognizing, organizing, and interpreting sensory information.

Stimulus

A Stimulus is any event or situation that evokes a response from an organism in a sensory way or through psychological interaction.